The 40 Laws of

The Alpha Male:

How to Dominate Life, Attract Women, and Achieve Massive Success

By

Sean Lysaght

Bonus! CLICK HERE to get instant access to The Alpha Male Insider’s Tribe! Receive the 24 Tools I Used to Stop Giving a F%$& What Other People Thought About Me and How to ‘Level-Up’ in Life!

Table of Contents

Introduction

What it Means to Be Alpha

The 40 Laws of the Alpha Male

Part I

Part II

Conclusion

Introduction

We’ve all had that stage in our lives. Battered, beaten, and broken mentally. We sat there on our couches, beds, amidst the dark and eerie environment simply feeling sorry for ourselves. Choosing to wallow in self-pity rather than picking ourselves up. Choosing to whine and complain rather than be told we’re wrong and we need to pick up ourselves. That girl you liked who never liked you back and you failed to understand why. That job you didn’t get because you lacked something but you couldn’t see it. You couldn’t explain what it was, but there was something there at the back of your head, always, no? What about a few disappointing results here and there, a poor outcome of a business decision or even poor results in an exam, having your own father doubt you? What was your reaction? You obviously lost faith in yourself, you had doubts creep in, and you chose to go through the motions in life rather than prove your doubters wrong. You retreated from life.

Now you find yourself here, reading a book on how to be an “alpha male” because of all of these reasons. Whether you’re here because someone inspired you, here because you want a girl to like you, here because you want to be that guy everyone aspires to be, this is the book that will reveal yourself to yourself. This is a book that will show you who you are, how you got there, and how to get on back on track. Let this book take you on a journey to find who you are, what it means to be Alpha and what it takes to become a real one.

Let’s Get Started.

What it Means to Be Alpha

Before I crack into the 40 Laws of the Alpha Male, I want to bring a bit more clarity to what I mean by the word Alpha. There is a lot of talk about the “Alpha Male.” It’s a word that gets thrown around a lot, often with a negative connotation. It may bring up images of some roided-up overly tan guy at the bar who is walking around looking for fights. This isn’t my definition at all.

If you’ve followed any of my writing, then you know that my definition of Alpha Male is highly individualistic. It will look different from person to person as we all have our own unique vision of the world. Our own reality tunnel. But the one constant, the one thing that is seen in every natural leader, charismatic fascinating man, and man on the Hero’s Journey is Authentic Expression.

These guys have the uncanny ability to unapologetically express their thoughts, ideas, opinions, worldviews, and beliefs without consideration for what others may think of them. Their frame is so strong that even a crowd of people disagreeing with them won’t cause them to crack.

Compare this with the roided-up guy bumping into everyone at the bar trying to “fuck bitches” or pick fights. Is this guy truly expressing himself? Or is he just acting how he thinks a man should act? This is the biggest issue with the idea of the “Alpha Male.” People are so hung up on what they think they should act like in order to be Alpha, and neglect the most important part. The thing that actually makes you an Alpha Male. That is acting from your gut. Acting without Thinking. Pure Authentic Self-Expression.

Alpha is the first letter of the Greek Alphabet. It has a numerical value of 1 in the Greek numeral system. In the English language, Alpha means “beginning” or “first.” The New Testament has God declaring himself (is God a “he?”) as the “The Alpha and Omega,” meaning beginning and end. See any recurring themes here? Alpha, in the sense that I use it, means how you were before “You” were. Makes perfect sense, right? Lets take a step back in time to get a better understanding of what I mean.

Picture pre-agricultural man. He was semi-nomadic, moving with the seasons, following the food. He lived in small tribes of around 50-100 people. He would rarely see any other humans than those in his tribe. This was 95% of human existence. If we tack on where we evolved from, a similar environment is envisioned going back millions of years. This is where you and I came from. Our bodies and minds are deeply wired for this type of environment.

So, back to my definition of Alpha. The creatures that survive in this sort of environment, the environment man rose to the top of the food-chain in, was one based on authentic expression. That was, and still is, the basis of all life. Man survived because he jumped, killed, and acted without thinking. He didn’t stop and percolate on whether or not he was being “polite” or “nice.” Those that did were quickly killed and taken out of the evolutionary process.

This is what I mean when I say Alpha Male. It is the natural, vital, expressive part of you that is deeply engrained in your being. Completely and utterly yourself. Genuine and Authentic in every way moment to moment. You evolved to be this way. Picture a puma. View the power and explosiveness of its muscles. Sense the intelligence the puma has in stalking its prey. Evolution endowed this animal with the power to attack with this ferocity. You are no different. Evolution endowed you with a vibrant, authentic way of seeing and interacting with the world. It’s what makes us human. It is encoded in your being, much like explosiveness is encoded in the puma. However, the condition of man took a turn a few thousand years ago that fundamentally changed what it meant to be a man.

Enter agriculture. Since the advent of agriculture, and the subsequent onset of large-scale societies, it became necessary to inhibit the expression of man. Let’s be honest, you can’t have everyone going around expressing their most basic instincts in a large city. There would never be enough manpower to control a mass of people authentically expressing themselves moment-to-moment. The farms would no longer be tended to and this new great city would quickly crumble. There had to be a way to control people on a large scale.

Now, I don’t believe it be the make-up of some deviant guy twisting his mustache behind the scenes. This isn’t a conspiracy. This was the natural response to the onset of large masses of people in one area. The large-scale inhibition of mankind began. And this is where your problems began. You were conditioned to lock your true self in a cage deep within you. This started happening at birth. The habits of inhibition were drilled into your tissues until they became “you.” Starting to make sense now?

One of the most fascinating epiphanies I had on my journey of personal transformation was the acceptance that human beings, on a physical plane, are merely another species of animal inhabiting this planet. It seems like common sense, right? But have you really considered it and accepted it? When you do it invites you to a new way of thinking about life.

The main thing it made me think about was that, much like your pet dog, you too can be trained and/or conditioned to respond and act in a certain way. These trainings or conditionings become so embedded within your being that you believe them to be your own choice or “just the way you are.” The majority of men go their entire lives in this state! A thick veil of rationalizations and excuses protect their identity whenever it becomes endangered of being exposed as false.

You see, who you are, your identity, was given to you through a series of conditionings. You didn’t choose to be the man you are today. You were trained to be that way. If you suffer from shyness, it was conditioned into. If you find yourself anxious at social events, something happened that conditioned that response. You are basically a primate in clothes. Your brain will try to convince you of otherwise, but your actions speak louder.

In the 1890’s, famous physiologist, Ivan Pavlov, conducted an experiment. He rang a bell every time he fed his dogs. The dogs were attached to a device that tested the amount of salivation that took place. He did this bell ringing followed by a feeding for quite sometime. Eventually, Pavlov stopped feeding the dogs. He just continued to ring the bell. He found that, at just the sound of the bell, the dogs would salivate as though they were about to eat. It had been conditioned into them.

You are the dogs. Your personality and habit-patterns are just conditioning. “You” or who you think you are is just the result of how people have acted towards you over your lifetime. “You” are the reactions. You do not control yourself. You are only controlled by your habit patterns. We must shatter your old conditioned habits that have gotten you nowhere and instill new profitable habits.

As I said before, my definition of Alpha is highly individualistic. In a species as socially complex as Homo Sapiens, this is a guarantee. It’s only in the less complex mammals that clear-cut Alpha behaviors can be defined. But, in my years of exploration I have come across recurring themes, albeit all colored with the individual’s unique flavor, of the most high-value guys that are vital and vibrant. This ranges from Artists to CEOs. From Jesus Christ, prince of peace, to the worlds most ruthless warriors. These recurring themes and archetypes came to be the basis for this book.

Since the term Alpha is so complex and has been loaded by the media for years, you probably are still wrestling with what it looks like in your head. To quell this conditioned imagery and shatter it, the first half of the 40 Laws is revealed from a Via Negativa standpoint.

Via Negativa (Latin for “negative way” or “way of denial”) was a means of describing God or the Devine. It is used by speaking in negation, that is, only the things that aren’t God or the Devine. In Buddhist tradition, it is said that a man asked the Buddha what Enlightenment was. The Buddha responded via negativa, saying, “it is the end of suffering.” He didn’t say what it was, he said what it was not. He gave a negative statement, relieving you of a definite answer to what enlightenment is. Coming from this angle will help destroy your incorrect image of Alpha, so you can later absorb what an Alpha looks like with your own unique take.

The Laws laid out in this book improved EVERY area of my life. I tested them out and they have worked over and over again. They have become TRUTH in my reality. But I don’t want you to just believe what I say. That’s what blind people do. This is a book for the Alpha Male in you. YOU need to adopt these Laws and give them honest chance of working for you in life.

This is for the doers. Go big or go home. Adopt these laws and reference them whenever a problem arises in life. Some things may work wonders for, some may not resonate with your core. But, if you truly, objectively explore and experiment with these laws, good or bad, you will have found YOUR TRUTH. Your Laws of Alpha. You didn’t have to believe anything. You went out into the real world and explored what works and what doesn’t. This alone will make you more of a Man then almost any guy around you.

So, without further ado, let’s crack into it.

The 40 Laws of the Alpha Male

Part I

Via Negativa

1.    He is Not a Boy

To be a man doesn’t merely mean your balls have dropped and you possess a bigger body. Nope. Not at all. To become a man is to kill the boy in you. The boy-consciousness must be eliminated and sent to recesses of your being. When this happens, the masculine Alpha-Consciousness emerges. Today, we lack the rituals and processes to allow the boy to be intelligently “killed.” Rites of Passage for men have all but been eliminated. Women are lucky in that they will always possess a natural rite of passage into womanhood. Modern society has an epidemic of man-boys. Either an over-the-top neurotic chasing of success or a general sense of no direction. But here’s the good news: We can now create our own rites of passage. We can develop our own means of entering into the mature masculine. This is known as the Hero’s Journey. Something everyman has to go on, but most don’t.

2.    He is Not Tentative

To be tentative is to be hesitant. To hold back. As I said in the introduction, this sort of behavior would have gotten you killed in a state of nature. You won’t be mauled by a tiger for tentative behavior today, but you will slowly rot from the inside. To be Alpha is to drop all tentative hesitant behavior and start acting. Forget the Cortex and from Your Gut.

3.    He is Not a Whiner

Why does he have it better than me? Why can’t I be as good-looking or as charismatic as him? Why isn’t my life like his? All questions the whiner asks himself. This could go on for years and years. It’s a sign of insufficient action and laziness. Instead of solving problems, the whiner prefers to create drama and complain.

4.    He Doesn’t Blame Anyone for His Place

Piggybacking after the third law, a man that has fully expressed the Alpha in him does not place blame on anyone or anything for his situation in life. It’s easy to blame your parents or peer-group for not being where you want to be. It’s easy and it may even be true, but it does you no good. Blame is a “technique” used by your ego to keep your failure more palatable to your ego. When you begin to blame everyone and everything else, you lose control. Life just happens to you as opposed to you thrusting into life and constructing the life you want.

5.    He is Not Tense

How much tension are you holding in your body right now? Take a deep breath and feel how much tension you can release from your belly and shoulders. You’d be surprised at how much tension the average man carries around with him. When you are constantly holding your true self back, the musculature of the body activates. Your body fights to hold back your true self. This results in an extreme amount of tension in the body. This can lead to deformities, disease, and a weaker version of yourself.

6.    He is Not Rigid

Similar to not being tense, the Alpha is not rigid. To be rigid is to be in a constant state of anxiety. Constantly on guard. It is to unconsciously be forcing your will onto the world via the body. To be rigid is to say “I won’t!” or “I will overcome!” This can be great blessing, but its shadow is what is most commonly seen. Being rigid may allow you reach a certain outcome, but it will block you from enjoying it. Eventually you will become so rigid that you cannot feel. Life will only exist in the mind. The body becomes a tool the mind uses to achieve some end. At its core, rigidity is a response to fear. The more afraid you are, the more rigid you are.

7.    He is Not a Day Dreamer

Do you constantly daydream? Do you play out what you should have said or did? Do you prefer to just dream about life as opposed to living it? Day Dreaming is clear-cut sign of insufficient action.

The man who does more, daydreams less.

8.    He Doesn’t Wait

Many men have an ideal. What they look like, what they act like. How they want their life to look. It all takes place in some unnamed future. Once I get that promotion. Once the kids leave. Once I get in shape. Once things are perfect. Then I’ll start really living. Here’s the truth, perfection does not exist. There is no perfect timing or life. There is no completion point. This is largely a construct of the mind aimed at holding you back from taking risks.

Don’t wait until the perfect moment.

It will never come because it doesn’t exist.

9.    He is Not Good Looking

How many men allow their looks to hold them back? They cannot accept that someone as hideous as them could be attractive to a woman or able to have core confidence. The fact is, looks are bullshit. There are too many examples to count of non-good looking men being extremely successful in all areas of life to list. Furthermore, there is no true idea of what a good-looking man even is. Don’t waste time worrying about these trivialities.

Do what you can to improve your looks (i.e. workout, dress better, get a good haircut), but after that, drop all thoughts about your looks.

10.        He is Not Rich

Maybe you believe that looks don’t matter. The next exhibit you’ll bring up is money. “If he’s not good-looking then he must be loaded.” You can’t accept that a man’s pure masculine essence is enough for him and the woman in his life. That’s not to say be poor to get success. Money is just not in the equation. The Alpha could be swimming in dough or a vagabond.

Money is a tool the Alpha uses to authentically express his gift. He may have a lot or a little. No matter what his bank statement says, he is always wealthy.

11.        He is Not a “Pick-Up Artist”

When most people hear the term “Alpha Male,” they immediately conjure up images of some over-the-top guy trying to pick-up chicks at the local bar or club. This couldn’t be further from the truth. The Alpha is given in abundance. His life, his mere being is enough to attract women. He doesn’t have to go out every night trying to reach a certain number of sex-partners.

This is clear sign of insecurity.

12.        He is Not Lonely

In modernity, loneliness is unavoidable. Our advanced society has done more to separate us than to bring us closer. However, to constantly be in a state of alienation and feeling cut off from the world is a sign of being cut off from life. It points to a sign of being alienated from your true self. It is a way of self-protection. You guard yourself from other people. You make yourself lonely to avoid rejection and humiliation.

13.        He is Not Uncertain

If no decision is made, nothing can go wrong, right? That’s what uncertain people do. It’s a clever “way” of avoiding responsibility or making mistakes. To be certain and make a decision would risk the possibility of being wrong. To someone uncertain, this is terrifying.

The golden image of themselves can’t be risked, so they retreat from life and avoid decision.

14.        He is Not Apathetic

I don’t care. Whatever. What do you want to do? To be apathetic is to lack enthusiasm. The word enthusiasm derives from the Greek word, enthousiasmos that means to be “possessed by a god, inspired.” When you go through life in a daze of apathy, you lose touch with the “god” inside of you. Your energy levels plummet and depression sets in.

Find your purpose and let it kill you.

15.        He is Not Socially Conditioned

In a sense, it’s virtually impossible for any human living in modernity to NOT become socially conditioned. Social conditioning begins at such a young age that you aren’t able to use your head, heart, and balls to stand against it. However, the Alpha comes to know his self and where he is conditioned and seeks to destroy the socially conditioned habit. To help find the socially conditioned patterns begin to question your fears and anxieties. Why are you the way you are?

Your heart and body will soon reveal YOUR TRUTH and the truth that was handed to you by social conditioning.

16.        He is Not Empty

You can have achieved all the success that our society values. But once you open that proverbial treasure chest, you will find it empty. This is a sign of the emptiness in a man not living on his purpose. When you are not creatively striving toward a worthwhile goal and giving your gift life becomes a bore. You instead seek to keep busy so you won’t think of the time you are wasting or you constantly drown your senses at the bottom of a bottle to completely opt out.

The man in that is fully in touch with himself is constantly working towards a worthwhile goal.

17.        He is Not Approval Seeking

So much of modern man’s actions are done in hopes of seeking some form of approval. A lot of this stems from a need to gain approval from a father who wasn’t there in body or in spirit. This absence conditioned you from youth to reach out for love. You have to be successful in order to be loved, you thought. This can manifest in the career path you take or how you present your personality. However it manifests, recognize and accept it.

The fully expressed Alpha acts from a sense of giving his unique gift, following his gut, and helping others.

Whether he gets approved or killed for it matters not.

18.        He is Not a Consumer

We live in a consumer culture. People attempt to fill the void in their heart by buying a bunch of crap they don’t need. Cars, clothes, mansions, random collections of this or that. Each new item gives an initial burst of energy and you forget the pain, but the novelty quickly fades. Consumerism can be in the form of material goods, food, paychecks, travel etc. However, no matter how many toys you collect, they will never distract you long enough to forget you aren’t living on your purpose. That there is something bigger you should be doing. You can’t get enough of what you don’t want.

The full expression of the Alpha wants something that can’t be bought…Freedom.

19.        He is Not Enslaved

But I have kids. A job. A mortgage. A wife. Responsibilities…The inferior man has an uncanny ability of making excuses. No man whoever did something great had a perfect environment. Most of them had kids and a wife. There is nothing holding you back from giving your gift, but yourself. You may shake your head and think otherwise, but there are too many examples to prove you wrong. You can either find your purpose and let it kill you or die in a sea of regrets and rationalizations.

Either way, you’re going to the same place.

20.        He is Not a Believer

I mentioned this in the introduction. The true Alpha does not believe anything. He explores, experiments, and finds HIS TRUTH. He is guided from his own gut and experience, not doctrine or dogma. That’s not to say he doesn’t have faith. To be a man (i.e. Alpha) is to have more faith than your average church goer. The difference is in action. The inferior man has faith and accepts everything will just happen. Think of the phrase “drinking the kool-aid” to better understand this inferior position.

The Alpha has faith, and then acts, explores, and tests to come to his own conclusion. His own Theory of Everything.

The 40 Laws of the Alpha Male

Part II

Cataphatic Knowledge

21.        He is Authentic

As mentioned in the beginning of this book, Authenticity is the basis of all human existence. Un-inhibited expression from a man’s gut was the law. It still is and will continue to be so. In being your genuine self, you not only free yourself, but you open the door for those around you to be themselves. This is power on an inexplicable level.

The problem in modernity is the mass conditioning towards silencing the authentic voice that is inside you. Silencing the Alpha that is locked in a cage. This problem is only becoming more and more prevalent as social media becomes more pronounced.

This is the work you must be doing.

Finding yourself and expressing as much as possible.

22.        He is Free

The priority of the masculine, on a deep level, is the mission towards freedom. The essence of the feminine is nurturing love. These are both two sides of the same coin. Same goals, yet different paths. To be a man is to be free. In expression, in physicality, in work, and in all other areas of life. It is an umbrella that covers the masculine. Family and relationships will always be second to your deepest mission to freedom. Each mans mission will be unique to him, but they all move towards freedom in one form or another.

This may sound selfish, but providing your family and loved ones with the fullness of your being for a limited time is much more meaningful than holding back the light in you and giving your family a lesser version of yourself. Spending hours with your family when you aren’t on your mission is inferior to thirty minutes spent with your family when you are in full alignment with your calling.

Freedom is Alpha on a non-physical level. Find your mission towards freedom and make it your priority.

23.        He is Compassionate

It is a sign of inhibition to not care about others. The inhibited man is constantly pre-occupied with himself. He doesn’t love but he desires to be loved. He doesn’t give but he desires to receive. His shell is too thick to outwardly express compassion. At the core of his problems lies fear. He fears other people. He fears responsibility.

The fully expressed Alpha literally feels others. He can sense what help they need and provides it.

He is able to accept love as well as gift it.

24.        He is Goal-Driven

Man is a goal-striving species. We get doused with good-feeling chemicals, dopamine and serotonin, the more we accomplish. That’s why reaching a goal feels so good. We are wired to go after what we want in life. Now, this isn’t any different from a plant or other animal on a fundamental level. Plants have a system in their genetic make-up that makes them naturally strive towards a “goal” of gaining more sun exposure. Lesser animals have a goal-striving device that guides them in their goal of survival. Man is a species of higher-consciousness. Our goals transcend mere survival.

But similar to a plant or animal, man does not need to know how this works. It is in the plant and animals nature to move towards to sun or to maximize survival. You do not need to have an intellectual knowledge of how your goal will be accomplished.

You need to know your mission and to simply begin to live in a certain way that will bring about the accomplishment of this goal.

25.        He Listens to the Omens

God largely reveals himself to man through visions and hidden meanings. Some call these Omens. Now, you don’t have to believe in “God” to follow the omens in your life. Omens are signs that, for individual reasons, mean something more to you than their surface-level representation. It could be a dream, a rock, an event, or the bottom of a teacup. Whatever it is, it is you. Your subconscious coming into the physical realm to tell you something.

The fully expressed Alpha recognizes the Omens and follows them with courage.

26.        He is Light-Hearted

One of mans greatest strengths is his capacity for humor. Identify the things that matter most to you. Your mission in life. For everything else, take a light-hearted approach to.

Laugh at it.

Enjoy it.

27.        He is Friends with Fear

If you were absolutely fearless would you be living your life in the exact way you are living now? Have you lost touch with your fear so much that you don’t even know it anymore? The fully expressed Alpha knows his fear like the back of his hand and is honest with himself and others about it. It is with him when he wakes up in the morning and when he goes to sleep at night. It’s like a shadow that follows his every step. Why? Because he is constantly leaning into his fear. Everyday he is pushing his fear further and further.

Fear is where real transformation occurs. You can either lean into it everyday or retreat into a life of deluded comfort.

28.        He Loves, Understands, and Appreciates the Feminine

Men have largely been conditioned to be macho jerks towards women. Their emotional outbursts are looked at with a suspicious glare. However, the fully expressed Alpha understands that feminine women operate on a completely different frequency than themselves. The feminine’s main priority in life is maximizing love and nurturing relationships, where as the masculine’s main priority is maximizing freedom. The fully expressed Alpha loves the feminine essence. All the tests and emotions, because he knows that these make him fuller and stronger.

If you find yourself blaming women or retreating from them due to traumatic past experiences, know that whatever happened likely came from a lack of awareness on your behalf. You either did not understand the meaning behind her messages or you weren’t grounded enough with the Alpha in you to give her what she needed. This doesn’t mean all women are saints. They can be just as conditioned and inhibited as the average man. But, by and large, women are still in touch with the core of their being and carry themselves more freely.

The feminine is attracted to masculine freedom and sense of direction (goal-striving). If the woman in your life is constantly nagging or giving you a hard time, it is a sign that you aren’t being the strongest version of yourself.

This is why the Fully Expressed Alpha loves the feminine. They push him to higher and higher heights.

29.        He is an Explorer

The fully expressed Alpha is an explorer. Not just of his external environment, but of potential and his internal being. He recognizes that there is much to discover and attempts to find out. This could be in the process of building a business or in the process of self-discovery. A man goes into his cave, slays his dragon, and brings back the treasure to his people. Explore whatever enters your hearts desire.

Bring back the treasure of your finding to your people so that they may be enlightened by your discovery.

30.        He Goes All the Way

If you’re going to try, go all the
way.
Otherwise, don’t even start.

If you’re going to try, go all the
way.
This could mean losing girlfriends,
wives, relatives, jobs and
maybe your mind.

Go all the way.
It could mean not eating for 3 or 4 days.
It could mean freezing on a
park bench.
It could mean jail,
It could mean derision,
mockery,
isolation.
Isolation is the gift,
all the others are a test of your
endurance, of
how much you really want to
do it.
And you’ll do it.
Despite rejection and the worst odds
and it will be better than
anything else
you can imagine.

if you’re going to try,
go all the way.
There is no other feeling like
that.
You will be alone with the gods
and the nights will flame with
fire.

Do it, do it, do it.
Do it.

All the way
all the way.

You will ride life straight to
perfect laughter, its
the only good fight
there is.

-         Charles Bukowsi

31.        He has Glowing Eyes

A man’s outlook on life is conveyed and observed by the brightness in his eyes. The eyes are the windows to the soul. The only visible are of the body that is in direct connection with the brain. Bright eyes denote someone in high spirits. Someone with a vision for their life and lives of those they care about. Alexander Lowen said, “Where the spirit is absent, the eyes are vacant.” To see is to do more than just process images.

To see is to understand.

Vacant, dull eyes are the mark of a man who has given up on his vision for himself. It is the mark of a man who looks around and only sees despair and depression.

32.        He is Vibrant

The strings of a violin are made up of a synthetic fiber with a metal core. There is nothing inherently musical or beautiful about synthetic fiber with a metal core. But when the bow is brought to these strings and they begin to vibrate, some of the most beautiful, haunting sounds arise. The same with the Alpha’s body. There is nothing inherently beautiful or powerful about a bunch of bones and tissues, but when they begin to vibrate, life happens.

This is what being Vibrant means. To be vibrating with life. It becomes a force that affects those around you similar to a tuning fork will being vibrating when around one already hit. The dispirited individual lacks vibrancy. They are markedly un-alive.

When you begin to fully express the Alpha male that is in you, your body will come alive with energy and vitality that is infectious and affects everyone around you.

33.        He is Leading

Being a leader isn’t about being in charge. Being a leader means people trust you enough to be guided by you. It means you trust your path enough to lead others down it. Many men are given the title or position of leader, either at work or in politics, but they lack integrity and authentic belief in what they are doing. You can sense it on an unconscious level. If you are following these people, stop as soon as possible.

On the journey to become a leader, a man needs teachers and mentors. These are typically found in older men who did what this man wants to do. The problem in modernity is that so few men have truly taken the Hero’s Journey. Most of them have just done as they were expected to do.

That’s why I always say, “Don’t take advice from any man over the age of 40 without a heroic bent, most men start dyeing at 30.”

By and large, you will have to go on the journey without a mentor or teacher. Along the path you will find them.

34.        He is a Producer

As I said in Part I, the fully expressed Alpha is not a consumer. But it doesn’t end there. It’s one thing to give up conspicuous consumption, but you have to keep going. The Alpha in his full expression is a producer.

Instead of consuming parties, he starts them. Instead of consuming paychecks, he creates them. Instead of consuming experiences, he makes them happen. Once you understand and fully enter the producer mindset your life will quickly take a change for the better. However, being a producer leaves you open to constant criticism from the swarms of consumers.

It takes a certain power to keep producing in the face of constant criticism.

The fully expressed Alpha possesses this power in the form of Courage.

35.        He is Courageous

To be a producer is to create the life you want instead of waiting for it to come to you. To do this requires courage. Courage is something you grow like a muscle. And much like a muscle is strengthened by constantly stressing it and challenging it, so it is with courage. You constantly challenge yourself and lean into your fear and your courage will grow. The English Courage derives from the Old French Corage which came from the Latin prefix Cor- meaning heart. To move through life with courage is to be guided from your heart.

The first step you take from your heart is an act of courage. Many men become interested in something. They can feel a calling in their heart. But they lack courage. They prefer to talk about it or read about it or rationalize about it. “But it doesn’t make logical sense” they may say. The callings of your heart are never going to make sense on a rational level. The rational takes place in the mind, your calling takes place in your heart.

That’s why courage is required to live a significant life.

It’s high risk but much higher reward.

36.        He Does Nothing

Most men shy from the dating realm because they don’t know what to do. What do I do? Where should we go? Every date planned, he has to concoct some grand scheme to get the girl to like him. To make a good impression. To make himself seem more interesting than he really is. This is ass backwards. You aren’t conveying your true self when you do this. You are doing. The fully expressed Alpha does nothing. He invites women into his world and continues to do whatever he was doing.

The problem with most men is that if they were to just be, meaning continue to do whatever they were doing, they indeed would be rather dull. A man not in touch with himself is likely just going to either drink too much alcohol to dull his pain or watch some movie on Netflix to escape his reality. That’s his “being” state.

The Alpha, in his fullness, lives a rich passionate life and has an aura so strong that simply being with him is enough for any woman. This is the same for male friends as well.

38. He is Unapologetic

So many men walk through life in a constant state of apology. Their very being is marked by a sense of non-deserving. Someone that blinks often or finds themselves unconsciously nodding their head has this problem. They don’t feel they deserve to be alive, so they must not be seen. They don’t take up much space. They make themselves small. The Alpha moves through this world without apology. He knows, not believes, but knows that the world is made better by his existence.

This does not mean he never says he is sorry or makes mistakes. Rather, it means that he acts from his heart and therefore no act can be one looked back on with regret and would warrant an apologetic outlook towards life.

38. He is Surrounded By Supportive Peers

No Man is an Island. While it is beneficial for a man to practice extreme self-reliance, no man accomplished truly great things without other male friends. The adage, Birds of a Feather Flock Together is true on many levels. Take a good, hard look at your friends. Do they embody the life you want? Would you follow your friends into battle? If you even have to think about it then you need to question how much time you spend with these men.

The fully expressed Alpha is surrounded by others on similar journeys. His frequency is in harmony with them and they connect naturally. When you begin your journey you will find these men enter your life naturally. This does not mean you need to ditch your old friends. Not at all. Old friends, contented and comfortable with life, can bring you back down to Earth. You can laugh with these men.

But on the Hero’s Journey, you need to be surrounded by men that will push you when you begin to slack and catch you when you fall.

39. He is Always Growing

The man that is living on his edge and following his hearts calling is in a constant state of growth. Where authentic expression is the basis of mankind, our evolutionary gift if you will, evolution and growth, in and of themselves, are the fundamental process of EVERYTHING.

Personal Growth happens when you set goals. The specific outcome of the goal is not important so much as the personal growth that occurs on the journey to that specific outcome. As they say, “It’s not destination that counts, it’s the journey.” There is no reason you couldn’t attain your goal right now except for HOW YOU ARE. You’ll find that when you change HOW YOU ARE your goals become fairly easy to attain. Goals can be met by fluke chance, but when you evolve the very core of HOW YOU ARE they become much more probable because you evolved into someone where that is just what happens with you. It becomes the usual.

This is the fundamental process of all life. However, mankind has largely removed themselves from this process. Evolution works on every level: biological, technological, consciousness level, etc. It works by exploring every available opportunity and every possibility and choosing the one that returns the most profitable outcomes and discarding the unfavorable ones.

When you cease growing you begin decaying. There is no escape from this process. You are either growing or decaying. The Alpha is moving more and more towards the achievement of his mission ending in absolute authenticity and freedom, where as the inferior man is holding back growth with tension and just chasing outcomes.

40. He Fucks the World

Like the act of sex, men enter the world with a thrust. This is how we make our mark. Some men either hold back and wait for the right moment/woman (which is typically an action based on fear) or run around just inserting the tip into many different areas/women (which is a egoic numbers game based on the need for approval), and other men become so broken that they are limpened both sexually and spiritually.

The fully expressed Alpha absolutely RAVISHES life. He does not just poke around getting mediocre results. He enters the world as he enters his woman; with absolute love, authenticity, and the fullest giving of his unique gifts.

A man fully in touch with his Alpha; a man living on his purpose; a man totally authentic and free makes every day, every moment an orgastic thrust of his fullness. With each action he takes from his core, the flow of life is forced to mold around him.

Completely authentic, aware, and courageous, The Fully Expressed Alpha fucks the world to smithereens with absolute freedom until his life ends in one exquisite ejaculation.

Conclusion

Realize that the Alpha Male you see around you and find yourself paying attention to and respecting is not someone you can’t be. There is already one caged up inside of you. My hope is that this book gave you some awareness of the cage and set your subconscious mind on a mission to get the Alpha out in his fullness. Your Fullness. Who you are at your core.

Remember, if your only motivation to become an alpha male is to be cocky macho-jerk idea thinking these are the sorts of guys that women like, you are very wrong. That’s the thinking of a boy. Furthermore, this book isn’t about becoming the ultra-sensitive wimp. This book goes deeper than the superficial concerns of an ordinary man; it will effectively try and shape you to become an altogether better, more confident person and someone who has complete faith in themselves. Whether you’re trying to impress a woman you like or getting over some issues that haunt your past, by following the details of this book and understanding the related psychology, gradually you will be able to shape yourself into the complete alpha male. The Strongest Version of Yourself.

This book provides you everything you need to know to gain an awareness of what an Alpha Male looks like. You may already possess some of these qualities, but a true Alpha is one that possesses all of these characteristics in their fullness. The next step is to learn the How of the 40 Laws of the Alpha Male.

The first, and most important, step to transforming yourself is to change your body. Much like the caterpillar, real transformation is a physical metamorphosis. To be the most confident guy in the room, to attract women on sight, to be the strongest version of yourself, you must first have the presence of an Alpha. This means mastering the Art of Body Language. 

Before language emerged, how did humans interact? A caveman couldn’t tell you about his high-profile job or roll up in a Ferrari wearing a bespoke Alexander Amosu suit. So how would you know who was in charge? How would women judge the value of a man?

Body Language. The way a man carried himself was how the Alpha was chosen. This environment of non-verbal communication was how we evolved for the majority of our evolutionary history. Women were attracted to the man, not by what he said or had, but by how he carried himself.

Mastering the Art of Body Language is, without question, the fastest and most effective way to increase confidence, become more attractive, and unleash the Alpha in you. Without first mastering body language all other techniques to enhance your life will be futile. You must master this first. But there is much more to it than just correcting posture.

That’s why I’ve put together this crash course training on How to Master the Art of Body Language for the Alpha Male. I guarantee that if you apply the easy-to-follow steps I’ve laid out in this book, your confidence will be noticeably higher and you will on the road to Unleashing the Alpha in You! Save yourself the years I spent learning, testing, and applying these body language techniques and get started today! At only $0.99, this is a steal!

Click Here to Download “The Alpha Male’s Guide to Mastering the Art of Body Language!”

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